From engineering to advertising, it's been quite the leap, but hey, who said you can't mix the two? I've always seen logic and imagination as the dynamic duo of success. With an analytical brain that just won't quit and a knack for problem-solving, I've spent the past 9 years diving deep into the ad world, snagging a few shiny trophies along the way.
I'm the adman who engineers creativity.
Copywriting
Whether it's crafting compelling ad copy, sparking curiosity with headlines, or weaving narratives that resonate, I turn ideas into unforgettable brand tales
Social media
I'm not just posting content; I'm crafting experiences that captivate on TikTok, inspire on Instagram, engage on Facebook, and entertain on YouTube.
Ideation
I'm like the brainstorm buddy you wish you had - always brewing up ideas that are as fun to create as they are effective.
Presentation
With confidence and flair, I transform every concept into a captivating performance, leaving a lasting imprint that sells the vision.
Experience
Clients handled:
Nestlé (Nescafé, Nestlé Pure Life, Milkpak, Yogurt, Nestlé Kitchen), PepsiCo (Pepsi, 7Up, Gatorade, Sting, Slice), Toyota (Yaris), WWF, Packages Group Tissue Portfolio (Rose Petal, Tulip, Maxob, Zzoop), Bata Shoes, Huawei Mobile, Habib Bank Limited, PEL, BreeO Detergent.
Creative Director
PUBLICIS RED Communications
2023 —
Associate Creative Director
PUBLICIS RED Communications
2020 — 2023
My responsibilities include:
Headed and steered a dynamic creative team, cultivating an environment of collaboration, inspiration, and continuous professional development.
Provided creative direction, executing impactful campaigns that align with marketing objectives and maintain brand consistency.
Collaborated seamlessly with cross-functional teams (marketing, design, and copywriting), ensuring the timely and budget-conscious delivery of high-quality projects.
Senior CopyWriter
BBDO Pakistan
2019 — 2020
CopyWriter
BBDO Pakistan
2016 — 2019
Led copywriting efforts across diverse channels—TV, out-of-home, radio, PR, digital, and promotions. Oversaw end-to-end project management and creative execution from concept to production.
Content Writer/Community Manager
RED Communications
2015 — 2016
Mastering the art of digital storytelling, navigated content, creative strategies, and community engagement across various digital platforms with finesse and flair.