Maxob Toilet Paper

The Brief

Toilet rolls are seldom used where bidets are available, however little do people know that wet/damp surfaces grow 3 times more germs than dry. It was time to make Maxob toilet paper with its super absorbent powers to be relevant!

The inspiration

I remember once in a creative brainstorming session we were introduced to a pencil named Bert. Apparently Bert had a life and family, the entire room smiled at the thought, but without warning Bert was snapped into two, the whole room gasped.

The lesson, inanimate objects or products can be turned into characters that can be loved by people.