For the first time ever in Pakistan, the campaign brings to the fore the injustices faced by the transgender community.

APTN: CHANGE THE CLAP

About Me

Award winning campaign - How an energy drink and a boxer worked together for history's biggest comeback

Award Winning Campaign - Relaunching Chilled Coffee for GenZ like how you drop an album

It's a talking toilet paper that beats the crap (quiet literally) out  of germs

How hot coffee was made relevant in summers in a tea world? By debunking myths, one episode at a time

Using A.I powered stable diffusion to create an immersive chill experience with NESCAFÉ

How Pakistan's #1 bottled water brand sought to change hydration habits from thirst quenching to healthy hydration in winters

Repositioning - It's time for the GenZ to join the world of NESCAFÉ

Leveraging on the google autocomplete trend to answer questions about Pakistan's Favourite Bottled Drinking Water