NESCAFÉ Myth Busting

Project background

Facing a seasonal decline in consumption has been an ongoing struggle for the category. Our research showed that the belief, coffee is not meant for summers spanned generations and that too without any scientific backing.

Creative process

NESCAFÉ turned the age-old problem into a content series where two siblings are fighting over the last NESCAFÉ sachet. Trying to dissuade the other from having the last sachet the brother comes up with all sorts of myths and excuses why her sister shouldn't have coffee in summers only to be responded by a savage clap-back.