NESTLÉ PURE LIFE - Quality Campaign
CONTEXT
A recent increase in price hikes needs to be justified via the premium quality that is being offered by NESTLÉ PURE LIFE
THE IDEA
By elaborating the meticulousness involved in sourcing, processing and packaging along with the stringent quality checks that ensure the maintenance of quality hydration that consumers have always known and loved
EXECUTION
Kids are curious by nature and hence ask questions that may occasionally make you pause and think. So we created a fun QnA with kids where parents have all the answers ready to ensure everyone keeps hydrating themselves with confidence.