About Me
Work
For the first time ever in Pakistan, the campaign brings to the fore the injustices faced by the transgender community.
Award winning campaign - How an energy drink and a boxer worked together for history's biggest comeback
Award Winning Campaign - Relaunching Chilled Coffee for GenZ like how you drop an album
It's a talking toilet paper that beats the crap (quiet literally) out of germs
How hot coffee was made relevant in summers in a tea world? By debunking myths, one episode at a time
Using A.I powered stable diffusion to create an immersive chill experience with NESCAFÉ
How Pakistan's #1 bottled water brand sought to change hydration habits from thirst quenching to healthy hydration in winters
Repositioning - It's time for the GenZ to join the world of NESCAFÉ
Leveraging on the google autocomplete trend to answer questions about Pakistan's Favourite Bottled Drinking Water
Keeping things interesting on social media, one mug at a time
Did someone order a sensorial food film?